Tanzania Electric Supply Company (TANESCO) has reaffirmed its leadership in corporate communications by winning four out of twelve prestigious awards at the 2024 Public Relations and Communications Excellence Awards, organized by the Public Relations Society of Tanzania (PRST).
The awards ceremony, held on March 29, 2025, in Dar es Salaam, recognized outstanding contributions in strategic communication and public relations across the public and private sectors.
TANESCO secured the "Best Digital PR Campaign" award for its impactful "Mita Yako Tuna Kazi Nayo" (TID) campaign, which successfully engaged the public on social media during the LUKU meter upgrade initiative.
The company was also named "Best PR Department of the Year 2024", recognizing the efficiency and professionalism of its Communications Directorate.
In addition, TANESCO won the "Best Crisis Communication Plan and Strategy" award for its proactive and transparent approach in handling challenges, ensuring timely updates and clear messaging to the public.
Further cementing its success, Acting Director of Communications and Customer Service, Irene Gowelle, received the prestigious "Tanzania PR Golden Star of the Year" award for her outstanding leadership in strategic communication and public engagement.
Speaking on behalf of TANESCO’s Managing Director, Ms. Gowelle expressed pride in the company’s achievements, stating that the awards reflect the hard work and dedication of the Communications Directorate.
She emphasized TANESCO’s commitment to maintaining open, effective, and innovative communication to enhance customer service and corporate reputation.
Ms. Gowelle extended her gratitude to the Ministry of Energy, TANESCO’s Board of Directors, and company leadership for their unwavering support, which she credited as a key factor behind the success of the Communications Directorate.
She highlighted the importance of collaboration in driving impactful communication strategies that strengthen public trust in TANESCO.
PRST President Assah Mwambene underscored the significance of the awards in recognizing excellence in corporate communications.
He noted that strong public relations strategies play a vital role in improving service delivery, corporate transparency, and public confidence in institutions.
The PRST Awards celebrate organizations that excel in strategic communication, and TANESCO’s remarkable achievements in 2024 reaffirm its position as a leader in public relations and corporate communications in Tanzania.