Ekaeli Solomon, actively involving Maasai community members in training sessions, spearheads a revolutionary shift in the safari and tourism sector through the launch of Simba Jike Safari. Photo credit: Adonis Byemelwa.
By Adonis Byemelwa
Monduli: In the vibrant city of Arusha, two visionary women, Sophia Laizer and Ekaeli Solomon, are transforming Tanzania's safari and tourism industry through their groundbreaking venture, Simba Jike Safari, which translates to "Lioness." Launched in February 2024, this premier adventure travel company not only offers breathtaking safari experiences, mountain expeditions, and cultural immersion tours but also serves as a powerful platform for women's empowerment.
Coming from the Maasai and Meru communities, Laizer and Solomon bring over a decade of experience in tourism. Their mission extends far beyond creating unforgettable travel adventures. They are passionately committed to addressing systemic issues like early marriage and female genital mutilation (FGM) that have long affected their communities.
"Simba Jike Safari is about more than just travel; it’s about empowering women and standing against gender-based violence," says Laizer. "We believe in the strength and potential of women, and we are dedicated to providing a platform where they can thrive."
The company is unique in its focus on employing women, offering them sustainable livelihoods, and reinvesting its profits into community programs. These initiatives raise awareness about the dangers of early marriage and FGM while supporting educational opportunities for girls. "Our tours are not just about adventure," explains Solomon. "They are about changing lives. By supporting Simba Jike Safari, you are directly contributing to the empowerment of women who are the backbone of African families."
The impact of their work is already being felt. For instance, Sarah, a 17-year-old Maasai girl, escaped a forced marriage thanks to the intervention of local authorities and the support of Simba Jike’s community programs. Now living at a safe center in Arusha, Sarah is hopeful about her future and aspires to become a gynecologist to help other women in her community. "I had lost all hope, but thanks to Simba Jike Safari, I now have a second chance to pursue my dreams," Sarah shares.
Despite facing challenges, particularly in securing funding, Laizer and Solomon remain undeterred. "The road ahead is tough, but every safari we organize and every journey we plan brings us closer to empowering women and driving lasting change," Laizer asserts. Their determination, coupled with the success of their tours and the support of well-wishers, continues to fuel their revolutionary mission.
Just as the lioness exemplifies unwavering determination in the hunt, Simba Jike Safaris fiercely champions change, combating all forms of violence against Maasai women. Photo: Adonis Byemelwa.
The founders of Simba Jike Safari, Sophia Laizer, and Ekaeli Solomon, have bold ambitions for the future. They envision becoming one of Tanzania’s largest tour operators, leveraging their platform to create business and educational opportunities for young girls. Their long-term goal includes establishing a school that serves as a refuge for girls escaping early marriages and other forms of violence.
"In the face of opposition and traditional resistance, we remain steadfast," says Solomon. "We collaborate with local leaders, health officers, and government entities to ensure our message reaches every girl in need. Our mission is clear: to empower and uplift."
However, their efforts are not without challenges. Intervening in local cultural practices often leads to conflicts with traditional leaders who view Laizer and Solomon as outcasts, rejecting the foundational customs of their ancestors. "We face resistance from those who think we are undermining their traditions," Laizer explains. "But we are not deterred. We believe in the future we are building."
One of their many success stories involves a 16-year-old Maasai girl who was nearly forced into marriage with a 60-year-old man. Thanks to Simba Jike's cooperation with local authorities, they were able to rescue her. "It’s not easy to change deeply ingrained practices," Laizer admits. "But each girl we save is a victory for us and her future."
Simba Jike Safari is also seeking partnerships with organizations like Safari Republic to create extraordinary experiences for their mutual clients while supporting a cause that transcends tourism. "Our goal is to create a sustainable business that not only provides amazing travel experiences but also funds our initiatives to support and educate young girls," Laizer says.
In recent months, the company has intensified efforts to raise awareness against early marriages by engaging the local community and schools. These outreach programs are crucial in changing mindsets and educating young girls about their rights. "We go to schools, we talk to the girls directly," Laizer explains. "It’s easier to reach them there and ensure they know they have choices."
Sarah’s story is one of many. Numerous young girls, particularly from the bustling Maasai community in Osiloni Kakesho, Ngorongoro District, face similar challenges. Despite the High Court’s 2016 ruling that set 18 as the legal age for marriage, child marriages remain widespread. "The law is there, but implementation is lacking," Solomon points out. "We need more than just legal changes; we need societal changes."
Reports indicate that pregnant students and adolescent mothers have been forced to drop out of school for decades. Although Tanzania’s Ministry of Education announced in 2021 that girls who dropped out due to pregnancy could return to school, challenges persist. "The policies are improving, but the reality on the ground is still tough," says Laizer. "Our work is to bridge that gap and provide support where it’s most needed."
The women of Simba Jike Safari are determined to drive change. They recount the ordeal of a 16-year-old Maasai girl who was nearly married off to a 60-year-old man, but was saved through their intervention. Despite facing resistance from local leaders who view them as outcasts, they persist, working with government and health officials to reach girls in need. "Our mission is clear: to empower and uplift," says Solomon.