Universities in Tanzania play a vital role not only in providing education and conducting research but also as platforms for disseminating knowledge on a wide range of issues, both domestic and global. Among these is the critical area of tourism an industry rooted in cultural heritage, historical sites, and natural landscapes.
Through university programs, students gain awareness and appreciation for these attractions, which fosters creativity, innovation, and a passion for promoting tourism within and beyond the borders of Tanzania.
This sentiment was echoed on May 2, 2025, by Mr. Daudi Kapufi, Dean of Students at the Catholic University of Mbeya (CUoM), during a visit by a team from TANAPA (Tanzania National Parks) as part of the VoteNow campaign, aimed at mobilizing support for Tanzania's nominations in the World Travel Awards.
Welcoming the TANAPA delegation to his office, Mr. Kapufi remarked,“University students bring fresh perspectives and modern strategies for boosting tourism through digital platforms, social media, and inclusive approaches.
Their involvement is instrumental in promoting the country’s attractions. Your visit today has planted a lasting seed of patriotism in these young minds.”
He further noted that encouraging students to visit local tourist destinations not only enhances their understanding of the country’s natural heritage but also contributes directly to national revenue. Moreover, involving them in awareness campaigns helps nurture future ambassadors of Tanzanian tourism within their communities and beyond.
Also speaking during the visit, Assistant Conservation Commissioner Kevin Nkulila responsible for Business Development in TANAPA’s Southern Zone emphasized that,
“Beyond encouraging students to vote for our 10 nominated parks in various categories, we are here to educate them on the importance of preserving these attractions, knowing their locations, and understanding the critical role tourism plays in economic growth and job creation.”
Commissioner Nkulila also highlighted the significance of promoting domestic tourism, especially as demonstrated during the COVID-19 pandemic when many international tourists were unable to travel. He noted that Tanzanians turned out in large numbers to visit national parks, a move that significantly contributed to the country's economy during a global downturn.
The ongoing VoteNow campaign in Mbeya has so far reached several institutions, including Mzumbe University, Mbeya University of Science and Technology (MUST), and the Catholic University of Mbeya. At each stop, students have actively participated in the voting process and pledged to visit and promote Tanzania’s tourist attractions