By Lookman Miraji.
Dar es Salaam – Betty World, a leading Tanzanian beauty company, has announced a significant milestone in the skincare industry by launching a new range of products formulated specifically for darker skin tones. The groundbreaking products, developed by renowned Tanzanian expert Dr. Elizabeth, mark a revolutionary moment in African skin care.
At the product launch event, Betty World's Managing Director, Mr. Jesse Madauda, expressed pride in the company's achievement and underscored the importance of this step for the beauty industry. "Betty World proudly introduces its new skincare range specifically formulated for melanin-rich skin. These products are set to revolutionize skincare not only across the continent but worldwide," he stated.
Mr. Madauda highlighted the role of Dr. Elizabeth, a leading figure in African cosmetic science, whose expertise was key to the product's development. "It is no small feat that this pioneering range has been formulated by Dr. Elizabeth, a woman who is at the forefront of Africa's skincare revolution.
This comes at a time when the world is increasingly recognizing the importance of gender equality and the empowerment of women in science, medicine, and business," he added.
In addition to discussing the company's innovations, Mr. Madauda called for greater government support to drive economic growth in Tanzania and the broader African continent. "We call on the Tanzanian government, the Ministry of Health, and all key stakeholders in the beauty and cosmetics industry to support homegrown innovations, particularly those led by women. Now is the time for our leaders to champion these efforts and contribute to the economic growth of Tanzania and Africa as a whole."
Betty World's new skincare range is expected to reshape the beauty landscape, with its focus on inclusivity and homegrown expertise, and stands as a testament to the growing influence of women in driving Africa's health and beauty sectors forward.