Allan Cultural Group (ACG), a film production company, is using the power of film to educate the public about cancer. In a significant step towards health awareness, ACG recently announced the upcoming release of PIGO, a new film dedicated to raising awareness about cervical cancer.
Speaking at a press conference today, ACG Director Ms. Mwaija Mungi shared that the project aims to support the government’s efforts to combat cancer by enhancing public health education.
"As Allan Cultural Group, we feel a strong commitment to this cause. We want to be among those providing crucial cancer education to our communities," she stated.
Ms. Mungi further explained that the project goes beyond the film itself, with plans to offer healthcare services for non-communicable diseases, encouraging the public to prioritize regular health check-ups.
"We’ll also conduct cancer screenings for prostate and breast cancer, working closely with healthcare professionals to bring these services directly to the communities we intend to reach," she added.
The initiative has earned praise from the Tanzania Film Board. Senior Film Development Officer Clarence Venance applauded ACG’s efforts, highlighting the role of film in educating people about crucial health issues like cancer. He also called on other production companies to consider using the arts as a platform for social awareness and education.
The project will extend across 13 regions in Tanzania, incorporating local sports events, including the Allan Cup, where community teams will participate.
PIGO is set for its official premiere on December 5, with Minister of Health Dr. Jenista Mhagama expected to officiate the launch. This initiative marks a meaningful collaboration between the film and healthcare sectors, underscoring the importance of creative approaches to public health education.